Over the past decade, the dating landscape has shifted dramatically to online platforms, yet the process of finding a meaningful connection remains frustrating and often demoralizing.

Dating app fatigue: Users are overwhelmed by choice, low-quality matches, and impersonal experiences, leading to high churn.

High Costs in Matchmaking: Traditional matchmaking is costly, labor-intensive, and doesn’t scale.

Personalization vs. Automation: Users want high-touch experience. Traditional services don’t combine personalization with scalability.